Rebecca Chen is a marketing consultant and digital strategist who helps to create actionable marketing plans for her clients. 

 

She prefers a holistic approach, as she believes that the best use of a marketing budget is to know when and how to leverage each channel in order to achieve both marketing and business goals.

 

She has worked across customer acquisition, retention, brand, strategy, performance marketing, and has hands-on experience on multiple digital channels including email, performance marketing, content management, and community management. 

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Before consulting work, she worked at brands such as Envato (valued at over $1billion USD), and at agencies for brands including L'Oreal brands and Target. 

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Originally from Melbourne, Australia, she now resides in Ho Chi Minh City, Vietnam, but has clients all over the world.